That hard fact is that soft skills are often what will get you the job. The smartest and most talented jobseekers around will lose the job to another candidate if they're missing one critical element: soft skills. Although soft skills are harder to measure than hard skills, their value can't be underestimated. Years ago, recruiters and hiring managers coined the phrase "soft skills" to describe social savvy and the ability to connect with others.
Cover Letter Writing Tips
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10 Skills for Cover Letters
Given that you're applying for a communications job, a position requiring excellent communication skills , it's especially important to write a compelling cover letter that showcases your abilities. For each job application, your cover letter should be customized and highlight your relevant skills and experiences as they relate to the specific position. Start with an attention grabber. Point to leadership roles and advanced skills right at the beginning of the cover letter to catch your reader's attention from the start. Instead, try something like, "My experience securing international press coverage for large healthcare clients makes me well suited for the communications manager position that has opened with XYZ Corporation.
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