Your freelance writer website is one of the most critical aspects of your marketing plan. Having a web presence is important because it's often the first place that a potential client will go to check out your work history, writing samples, and skills. These days, all professional writers need a website that showcases their work , and if you don't have one, you're missing out on potential business. What exactly does it mean to have a web presence, though, and what elements should a freelance writer's website include? Great questions!
12 Great Writer Websites That Magnetically Attract Clients
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Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong first impression on curious customers. Your About Page should address those two curiosities shoppers have to help with decision making. In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives:. In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products :.
How to Start Blogging: A Definitive Guide for Authors
From coming up with ideas to actually putting pen to paper digitally, a worthwhile blog post requires some serious effort. That said, the benefits of blogging for business are worth racking your brain for. The correlation between businesses that blog scoring more traffic, conversions and leads is well-documented. The takeaway?
You may want to practice your writing, create a following, establish your brand, or use blogging as a marketing tool to increase site traffic. The more choices there are, the harder it is to make up your mind. To help you choose the right blogging platform for yourself, we will first talk about what to look for in a blogging solution.