Babu P. Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts.
Branding Literature Review
Destination brand components | Emerald Insight
Ban Olimpia, Martins, Marco, Martins, Marco Martins, Mombeuil, Claudel, Fotiadis, Anestis,
Literature Review of Branding
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination.